I am an industrial designer focused on creating consumer products. I specialised in the domain of cooking during university, when I worked in a restaurant and obtained my cooking degree. Since that moment, 14 years ago, I started focusing mainly on food and cooking related projects.
The design engineering background thought me all about fabrication, materials, marketing, consumer research and art. Moreover, we are trained to be "integral design professionals" we switch well between marketing and research & development teams, understanding the big picture, the objectives as well deep diving into the content, in my case that is food.
My goal is to connect innovation with the end user, by making sure that new products are actually meeting the needs of the end user. So far I have created unique restaurant and catering concepts, my recipe are shipped with with various cooking appliances all over the world; I have created menu's of a food box company and worked out the menu structure of a food delivery company in Berlin. In the supermarket you can buy cheese with my flavour combinations, I provided inspiration to companies like Heineken and Old Amsterdam. I am looking forward to collaborate with many more exciting people, brands and companies to create meaningful products and services.